Elections & Political Campaigns

Election Commission rules on AI-generated campaign content, deepfakes and labelling.

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Court rulings

Acts, rules & regulations

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Guidelines, Advisories & Orders3 entries

Guideline, Advisory or Order

Election Commission of India: Advisories on Labelling and Disclosure of AI-Generated Campaign Content (16 January 2025 and 24 October 2025)

ECI requires parties to label AI-generated campaign material, with labels covering 10% of the screen, creator disclosure, record-keeping and three-hour takedowns

INIndia (Union) ·Election Commission of India (ECI)

Jan 16, 2025 Issued

Status checked Oct 15, 2026

Guideline, Advisory or Order

Election Commission of India: Guidelines on Responsible and Ethical Use of Social Media Platforms (No. 491/SM_SOP/2024/Communication, 6 May 2024)

ECI's first deepfake-specific directions to political parties, requiring removal of deepfake audio and video within three hours during the 2024 Lok Sabha polls

INIndia (Union) ·Election Commission of India (ECI)

May 6, 2024 Issued

Status checked Oct 14, 2026

Guideline, Advisory or Order

MeitY Advisory on Artificial Intelligence Models (1 March 2024, replaced 15 March 2024)

The advisory that first required government permission for 'under-tested' AI models, drew a start-up backlash and was rewritten two weeks later

INIndia (Union) ·Ministry of Electronics and Information Technology (MeitY)

Mar 1, 2024 Superseded

Status checked Oct 15, 2026